OUR EDUCATION PROGRAMMES
Expert lead training days and programmes from independent industry professionals to provide you with the skills and expertise to drive business success.
Digital media has changed the way brands have to communicate with potential customers but it hasn't changed the core marketing principles. Our education programs are designed to take your existing marketing expertise and help you take them into the digital media landscape.
Adding digital media to marketing strategies is now a must for every brand but, to not waste money and to not be left behind, it is vital to know what is being planned, how it works and what outcomes to expect for each digital media channel so we have created the below topic modules that we will bring to you, customized to your exact need, and ensure you leave as a digital media expert, confident to get the best outcomes for your business.
INTRO TO
DIGITAL MEDIA
In this session, you will get an overview understanding of what digital media is, the fundamentals of how it works, the technology and channels available to you, position of the digital media landscape in Australia, an introduction to audience targeting, reporting and insights available to deliver outcomes.
BUILD YOUR
DIGITAL AUDIENCE
To accurately target and identify customers, we first have to turn your existing insights into the language of digital media and data sources. In this mini-workshop, we look at identifying who you are trying to speak to based on existing data and what else might be available to us. We will also begin to speak about how this data can be technically applied as well as the differences between deterministic and inferred targeting.
Session Duration | 30 minutes
OVERVIEW OF DIGITAL CHANNELS
Introducing the digital media landscape, the channels and overview of available adTech will give you a first impression of what is possible and what is available to help your brand to succeed.
We cover off paid media across display, video, social, programmatic, highlighting the key benefits and limitations as well as giving you insights to understand how digital media is vastly different to traditional media in the way audiences and outcomes can be reached.
This session works well in conjunction with the Audience Planning workshop as we will be able to use case studies and provide statistics and insights, relevant to you.
Session Duration | 2 Hours
DIGITAL CHANNELS
DEEP DIVE
Experts will guide you through the relevant media channels based on your existing understanding as well as brand needs as identified previously. Each topic will cover off:
How does it work? When should it be used? What limitations exist?
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Topics include:
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Social Media
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Mobile
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Digital Display
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Performance Measurement
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Audience Targeting
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Media Costs
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Agency Structures
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Programmatic
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Video
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AdTech
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Sponsorship Integration
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SEO
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Adfraud & Viewability
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Plus More....
Session Duration | Custom as Required
PRODUCT CREATION
& MONETISATION
Whether an agency looking to expand their programmatic product suite or a client hoping to understand how to best monetise existing data sets and audience segmentation, Silver Fox Digital will be able to assist.
This course will focus on how data can be activated and across which channel and at what accuracy as well as creating product development and communication strategies, specific to your objective. We will explore not just how the finished product will look, work and be monetised but also, work through the accompanying go to market storyboard and sales collateral.
Session Duration | 1.5 hours
OUR HONEST TRUTH
ABOUT DIGITAL
Buzzwords and Secret Deals can be the last thing standing in the way of you and digital clarity. No matter the digital expertise learnt in the topic-specific workshops and training sessions, sometimes it just takes years of experience to work out the intricacies of how things are done.
We pride ourselves on our honesty, integrity, independent approach and years of expertise and believe that if everyone knows the truths of digital media, we all benefit. This session is to ask questions and for us to share all we know about what you read in the press and what is kept out of the press.
Session Duration | 1.5 hours
